How We Helped Slate Land Buyers Speak Directly to Their Target Audience
What started as a radio ad project quickly turned into a powerful marketing strategy.
Unified Message
High-Performing Website
Cohesive Brand Identity
Deploying a New Marketing Strategy for Slate Land Buyers
When Slate Land Buyers came to us, they weren’t seeing the kind of results they wanted from their marketing efforts.
→ Their logo failed to stand out
→ Their website struggled to convert qualified leads
→ Their messaging was inconsistent and fell flat
→ Cold call response rates weren’t optimal
How We Worked Together
Though the team at Slate land Buyers initially came to us asking for a radio ad, they soon realized they needed a full marketing plan to see the results they wanted:
→ Messaging strategy & marketing plan
→ New logo design and brand standards developed
→ Detailed digital audit
→ Full website assessment
→ New website wireframe
→ Revamped website design built in WordPress
→ Keyword and SEO strategy
→ Plan for website hosting and maintenance
→ Google Business Profile setup and optimization
→ Website ad designs
→ Radio ads
→ Narrative video to connect with new clients
→ Brand photography guidance and direction
New Website
Video Ad
Radio Ad
Our Unique Approach
If Slate Land Buyers wanted to stand out in a saturated, North Carolina market, they needed to do things differently. That’s why we made sure they:
→Developed a logo that elevated their business
→ Created a video that told their story in a succinct, engaging way
→ Utilized visuals that differentiated them from their competitors
→ Constructed a brand message that spoke directly to the clients they wanted to work with
→ Optimized their “Schedule a Call” page to easily collect prospect information
→ Ensured their website included keywords and content their ideal clients were searching for
The Results
Slate Land Buyers surpassed their goals as we helped them:
→ Attract more of their ideal client
→ Utilize their website to generate new leads
→ Have a unified brand message that was cohesive across all their marketing and sales efforts
→ Feel proud of their brand identity and know how to share it with their audience
We’re not only getting more leads, but higher quality leads
Julie, Sean, and their team have gone above and beyond for me and my business and have assisted us greatly in creating a unified marketing message that aligns with who our ideal clients are. Before working with FitSimply we had a website that didn’t correlate with who we wanted to work with. Simply put, we didn’t have a good grasp on all the modern facets of marketing online.
FitSimply has been able to deploy radio ads, a new website, an updated mailer, a complete overhaul of brand messaging, and an animated video for us this year. We’re not only getting more leads and traffic, but higher quality leads which is crucial for my business.
Words cannot express how thankful I am for FitSimply getting our marketing on track in a cohesive and impactful way. They’ve been fantastic to work with and I look forward to working on additional projects with them in the future.
Start Seeing Results From Your Marketing
We’ve helped hundreds of brands like Slate Land Buyers create “no fluff” marketing strategies that grow their business. Schedule a call with us today so you get more of the clients you want to serve!