How we Helped Briarwood Sporting Club
Attract New Members and Boost Visibility
FitSimply transformed their outdated website into a tool that drives search traffic, educates potential customers, and showcases their unique offerings.
Increased Search Traffic
Streamlined User Experience
Background
Low Visibility: Locals frequently said, “I never knew this place existed!”
Outdated Website: The site was difficult to navigate and didn’t reflect their five-star services.
Limited Awareness: They relied solely on word-of-mouth and referrals to attract customers.
Limited Support: Previous web team left them unsupported and frustrated.
Meaningful Marketing We Deployed
Website Redesign: Built a modern, user-friendly site tailored to their audience.
SEO Strategy: Improved keyword targeting to boost search rankings.
GBP Optimization: Updated their Google Business Profile for maximum visibility.
Niche Expertise: Researched their industry to craft accurate and relevant content.
Clear Messaging: Refined their website copy to educate and engage customers.
Strategic Planning: Created a step-by-step roadmap for monitoring and improving their digital presence post-launch.
A Proven Process
That Delivered Results
For Briarwood Sporting Club to meet their goals, they needed to increase their visibility, attract new members, and showcase their unique offerings online. We gave them a robust website to make that happen.
Clarified their messaging to reflect their unique offerings and align with their ideal audiences.
Conducted keyword research and implemented SEO strategies.
Wrote, designed and launched a user-friendly, easy to navigate website.
Updated their Google Business Profile for maximum visibility.
From Skeptical to Thrilled:
A Seamless Process
“When I started the business 16 years ago, I hired a marketing team unfamiliar with our industry, and I had to provide more oversight than I expected. I was skeptical at first with FitSimply, since they didn’t know our industry, but they quickly changed my mind. They had a clear plan to understand our business, create a functional website, and ensure it performed well post-launch. If you’ve ever built a website, you know how tedious and overwhelming it can be—but FitSimply made it seamless. I’m beyond happy with my decision to partner with Julie, Sean, and their team!”
The Results
The new website and digital efforts are connecting Briarwood Sporting Club with more local outdoor enthusiasts.
10% of site visitors now visit the form fill page, and 50% of those complete it, translating website traffic into actionable leads.
77% of monthly traffic comes from Organic Search, driving local visibility
Improved mobile accessibility ensuring users can easily explore offerings—anytime, anywhere.
57%+ engagement rate that reflects user trust and interest in Briarwood’s offerings
Google Business Profile engagement is up 4.7% YoY, with calls increasing 38.9% YoY.
Built a scalable, high-performing website to support long-term growth
Ready to Attract
More Customers Online?
Struggling to get noticed by Google and your ideal customers? Let’s create a website and marketing strategy that drives visibility, builds trust, and helps your business grow.
