My 8-year-old loves to watch Wheel of Fortune. It’s probably our fault—it’s been an easy way to wind her down before bedtime. The show airs at 7:30 in our timezone, and bedtime is at 8, so it just works.
But here’s what’s fascinating: during the commercials, she’s picked up on every jingle, tagline, and call to action from the same ads that play over and over again. Eggland’s Best, local car dealerships, and other repeat sponsors have been drilled into her memory so well that she can recite them with ease from the very start of the commercial.
I bet there are certain brands you can recall the same way. Doublemint gum, anyone? Or maybe a certain local car dealer’s unforgettable slogan?
This works because marketing is an exercise in memorization.
Why Repetition Works
You don’t need a massive marketing budget or national TV campaigns to build brand recognition like these companies. You simply need to show up in multiple places and consistently deliver the same message.
When your audience sees or hears from your business multiple times, in a similar way—on social media, in their inbox, at a networking event—it sticks. Over time, your message becomes familiar, trusted, and memorable.
Why Repetition Works
You don’t need a massive marketing budget or national TV campaigns to build brand recognition like these companies. You simply need to show up in multiple places and consistently deliver the same message.
When your audience sees or hears from your business multiple times, in a similar way—on social media, in their inbox, at a networking event—it sticks. Over time, your message becomes familiar, trusted, and memorable.
How to Stay Consistent
Want to know if you’re showing up consistently? Do a quick check:
- What are you saying at networking events or sales meetings?
- Does that message carry through in your email communications?
- Are you reinforcing it on social media or through ads?
- Does it appear in direct mail campaigns, postcards, or other materials?
Your goal should be to say the same thing, everywhere. That’s how you make your message stick—and build a brand people recognize and trust.
How to Stay Consistent
Want to know if you’re showing up consistently? Do a quick check:
- What are you saying at networking events or sales meetings?
- Does that message carry through in your email communications?
- Are you reinforcing it on social media or through ads?
- Does it appear in direct mail campaigns, postcards, or other materials?
Your goal should be to say the same thing, everywhere. That’s how you make your message stick—and build a brand people recognize and trust.
Ready to Build a Consistent Marketing Strategy?
Marketing doesn’t have to be complicated. Using consistent, impactful messaging in the right mix of channels, you can create a brand that stays top of mind for your ideal audience.
Need help crafting your message and ensuring it sticks? Schedule a discovery call with us today, and let’s create a strategy that works!
