How We Helped Prod Co Accountants
Develop a Complete Sales Funnel
Discover how we revamped and refreshed Prod Co’s branding, website and sales funnel.
Optimized Website
Clarified Message
Cohesive Branding
Background
When Prod Co Accountants came to us, they had a solid CRM and organized sales process, but their sales funnel wasn’t turning browsers into buyers.
They had a valuable service and unique offering for their niche audience of non-fiction producers, but to quote their owner, Margot…
“Our lead magnet might as well have been a doorstop.”
Their lead generator wasn’t helping them grow a qualified audience
Their message wasn’t clear and the words on their website weren’t compelling
Their logo and branding didn’t visually reflect who the professionals and experts they are
Their website wasn’t organized
Meaningful Marketing We Deployed
Prod Co Accountants wanted our help writing copy and establishing a sales funnel that resulted in more business, including:
Clear, solution-oriented brand messaging that was sure to capture their ideal client’s attention
Compelling copy for their website, lead generator, and email marketing
A lead generator that could be used as a strategic part of their established sales process
Design help to revitalize their logo, LinkedIn presence, lead generator, and website
A proven Process
That Delivered Results
If Prod Co Accountants wanted to generate consistent leads that turned into paying clients, they needed to optimize their marketing. That’s why we tackled the marketing elements that supported their sales process:
Developed high-quality content including blog posts, emails, and more
From Confusing
To Clear
A Website Transformation
The Results
New website that achieved a 9% overall site conversion rate in just 6 months
Increased email marketing open rate by 60%
New lead generator that averages a 30% conversion rate
High performing cold email content that generated a response rate of 80% opens and 14.5% click rate
Get Your Sales and Marketing
In Sync
When fully aligned, your sales and marketing efforts are a powerful tandem that works in concert with each other. We’ve helped hundreds of brands create meaningful marketing and sales enablement strategies that grow their business. Schedule a call with us today to get started.
