Your Google Business Profile isn’t a “set it and forget it” marketing tool. It’s more like a storefront window that needs regular attention to keep attracting customers. Yet here’s what we see all the time: businesses claim their listing but don’t set it up properly, then let it sit dormant for months—wondering why their local visibility isn’t improving.
Whether you’re juggling too much and need someone to take marketing off your plate, or you’re the only marketer on staff handling everything from strategy to execution, this article will show you exactly how to keep your profile fresh and working for your business.
Why Your Google Business Profile Needs Regular Attention
Marketing shouldn’t feel like guesswork, but that’s exactly what happens when your Google Business Profile sits untouched for months. While you’re busy running your business (or managing a dozen other marketing priorities), other businesses are staying visible to potential customers—and Google takes notice.
At FitSimply, we simplify what others complicate. Here’s the clear truth: Google considers relevance, distance, and prominence when deciding whether to display your business in local search results. When someone searches for your services, Google looks at how well your profile matches their search, your proximity to their location, and your overall online presence—including reviews, regular activity, and SEO efforts. A profile that hasn’t been maintained gets pushed down in favor of businesses that keep their profile active.
The result? You’re missing out on customers who never even see your business—simply because your profile isn’t set up to be found.
The Solution: Two Simple Habits That Keep Your Profile Active
The good news is that keeping your Google Business Profile fresh doesn’t require hours of your time or complicated strategies. Focus on these two essential activities:
1. Actively Seek Customer Reviews (The Google Ranking Factor That Matters Most)
Reviews are what Google looks at most when deciding which businesses to show in local search results. But here’s what most businesses get wrong: they wait for reviews to happen naturally instead of simply asking for them.
The FitSimply approach to getting more reviews:
Start with a simple, non-pushy request that gives customers a framework for what to write. Here’s the exact script we share with our clients:
“As a small business, referrals and reviews are the key ways we keep growing and connecting with those who are looking for our services. If you haven’t had the chance to leave us a Google Review yet—it only takes 2 minutes—will you do it now before you get busy again?
Here’s what a couple of sentences could look like:
‘Before I worked with [Your Business], we [problem you were experiencing that caused you to reach out to us] and now after [specific project/service] we [talk about the success you are experiencing].’
Pro Tip:
Make it easy by sharing your Google Review link or QR code (you can find this in your GB profile settings). The easier you make it, the more likely customers are to follow through.
Why this approach works: When customers mention your specific services in reviews, it helps your business show up when people search for those terms. This is one reason we tell businesses to prioritize their Google Business Profile over social media—keywords really matter here and they make a big difference in the relevance of what you are sharing on your Google Business Profile.
2. Post Regular Updates (Your Monthly Visibility Boost)
Posting updates to your Google Business Profile is one of the easiest ways to stay visible and show Google your business is active. We recommend starting with one post per month—simple enough to maintain, frequent enough to make a difference.
When creating posts, think about what your ideal customers are typing into Google when they need your services. Include the services you offer and your location naturally in your content—you’re telling Google exactly when to show your business to searchers.
What to post about:
- Service highlights or seasonal offerings
- Behind-the-scenes glimpses of your work
- Customer success stories or project completions
- Community involvement or company news
- Tips related to your industry
- Answers to common customer questions (use your website’s FAQ section for ideas)
Quick Implementation Tip:
Add “Update Google Profile” as a recurring monthly event in your calendar so you don’t forget. This small habit can make a significant difference in how often potential customers see your business.
For a step-by-step visual guide on posting updates, check out our YouTube tutorial here:
The Missing Piece: Brand Consistency Across Your Digital Presence
Here’s where many businesses stumble: your Google Business Profile is a gateway to your website, which means your branding and messaging must be consistent across both platforms.
We regularly work with clients who invest in optimizing their Google Business Profile but haven’t updated their website messaging or design. The result? Potential customers click through from an impressive, well-optimized profile only to land on a website that feels disconnected or outdated.
The disconnect costs you conversions. When your profile promises one experience and your website delivers another, visitors lose trust and leave—often heading straight to a competitor whose entire digital presence tells a cohesive story.
Your Google Business Profile should serve as a preview of the clear, compelling experience customers will find on your website. Both should position your business as the trustworthy guide who understands their problems and has the solution they need.
Your Next Steps: From Profile Optimization to Business Growth
Keeping your Google Business Profile fresh isn’t just about visibility—it’s about creating consistent touchpoints that guide potential customers toward choosing your business. When you actively seek reviews and post regular updates while maintaining brand consistency across your digital presence, you’re not just improving your local SEO; you’re building the foundation for sustainable business growth.
Your Next Steps: From Profile Optimization to Business Growth
Keeping your Google Business Profile fresh isn’t just about visibility—it’s about creating consistent touchpoints that guide potential customers toward choosing your business. When you actively seek reviews and post regular updates while maintaining brand consistency across your digital presence, you’re not just improving your local SEO; you’re building the foundation for sustainable business growth.
Start with these action items this month:
- Send one review request using our script template
- Schedule a monthly GBP update in your calendar
- Check that your profile messaging and look aligns with your website
Remember, your success is dependent on having a plan and investing in the right things that will help you build the business you want. A fresh, active Google Business Profile is one of those right things—and it’s completely within your control.
Let’s Maximize Your Local Visibility.
If you’re not sure whether your profile and website are working together effectively, we’re here to help. At FitSimply Marketing Solutions, we specialize in helping businesses like yours turn local searches into loyal customers.
Schedule a discovery call to get a clear assessment of your current Google Business Profile and website—and walk away with a specific action plan to improve your local visibility and conversions.
