I get it—you don’t love to sing your own praises. But your customers? They’ve been doing it for you, and they’re probably doing it better than you ever could. Referrals, glowing testimonials, and heartfelt reviews are powerful proof of the value you bring to the table.
But here’s the challenge: how do you take all those kind words and turn them into a clear message that attracts even more customers?
That’s where tools like AI come in—not just as a fancy gadget, but as a way to uncover the words your customers are already using to describe what you do best. And when you align your messaging with what they’re saying, you build trust, grow your impact, and stay focused on what matters most.
At FitSimply, that’s our mission: to help businesses craft clear, customer-focused messaging that resonates and delivers results. Let’s dive into a simple way that you can use AI to take the guesswork out of speaking your customers’ language.
Why Your Customers’ Words Matter
Your customers’ feedback is more than just a pat on the back—it’s a window into the real impact of your work. The words they use to describe your business reveal:
- What they value most about your products or services.
- The specific problems you solve for them.
- How they feel after working with you.
Why Your Customers’ Words Matter
Your customers’ feedback is more than just a pat on the back—it’s a window into the real impact of your work. The words they use to describe your business reveal:
- What they value most about your products or services.
- The specific problems you solve for them.
- How they feel after working with you.
When you use their language in your marketing, you:
- Build trust: It’s authentic because it comes from real experiences.
- Highlight your strengths: Your customers are already doing the “bragging” for you.
- Resonate deeply: You’re speaking in a way that connects directly with your audience.
Simply put, using your customers’ own words makes your message more relatable and therefore memorable.
How to Use AI to Unlock Review Insights
If you’ve been collecting Google reviews or feedback on another platform, you already have a treasure trove of insights waiting to be uncovered. AI tools like ChatGPT make it easy to sift through all that feedback and pull out the golden nuggets.
Here’s a quick prompt you can try:
“Analyze customer reviews for [company name]. Summarize the recurring themes and identify the words or phrases customers use most often to describe their experience.”
How to Use AI to Unlock Review Insights
If you’ve been collecting Google reviews or feedback on another platform, you already have a treasure trove of insights waiting to be uncovered. AI tools like ChatGPT make it easy to sift through all that feedback and pull out the golden nuggets.
Here’s a quick prompt you can try:
“Analyze customer reviews for [company name]. Summarize the recurring themes and identify the words or phrases customers use most often to describe their experience.”
If you have your own testimonials that aren’t published online, paste in a batch of reviews, and let AI do its thing. In moments, you’ll have:
- Key themes that highlight what customers appreciate most.
- Common phrases that describe your strengths in their words.
- Actionable insights to help shape your marketing message.
This is how you create messaging that reflects your customers’ real experiences—and why it matters to them.
Turning Insights Into Action
Your marketing message isn’t just about what you say—it’s about how your customers describe their experience with your brand. But here’s the key: using their words is just one piece of the puzzle.
Here’s how to strategically incorporate customer language into your marketing:
Turning Insights Into Action
Your marketing message isn’t just about what you say—it’s about how your customers describe their experience with your brand. But here’s the key: using their words is just one piece of the puzzle.
Here’s how to strategically incorporate customer language into your marketing:
✅ Enhance Your Messaging – Use AI to analyze reviews, testimonials, and feedback to uncover themes that highlight what customers value most. Then, weave these success statements into your website, social media, and email copy—while still addressing customer pain points and offering solutions.
✅ Improve Customer Engagement – When reaching out in sales meetings, networking, or campaigns, using familiar phrases from happy customers makes your message more relatable. AI can help surface the language that resonates most with your audience, making your communication feel more natural and persuasive.
✅ Strengthen Your Brand Voice – Consistently using customer-inspired insights across all channels creates a brand that feels recognizable and trusted. But remember, this isn’t about only repeating testimonials—it’s about reinforcing how your business solves problems and delivers results.
🔹 Why This Works: AI helps you find the gold in what customers already say about you, making it easier to craft a compelling message. But great marketing still requires more—you need a clear plan, a deep understanding of customer challenges, and a strategy that moves them toward success. We will talk about all of those things here on our blog over time.
At FitSimply, we believe that clear, consistent messaging is the foundation of any successful marketing strategy. This exercise uses technology to help you break free of your curse of knowledge and leverage the voice of your customer.
AI is a Tool—Not the Strategy
At FitSimply, we believe great marketing should be clear, effective, and customer-focused. AI can help refine your messaging, but it’s not a replacement for a solid strategy. Instead, use it to:
- Clarify your message
- Reinforce what’s working
- Keep your marketing customer-centered
That’s how we’ve seen the businesses we’ve helped grow—not just by saying more, but by saying what truly matters to the clients they want to serve.
AI is a Tool—Not the Strategy
At FitSimply, we believe great marketing should be clear, effective, and customer-focused. AI can help refine your messaging, but it’s not a replacement for a solid strategy. Instead, use it to:
- Clarify your message
- Reinforce what’s working
- Keep your marketing customer-centered
That’s how we’ve seen the businesses we’ve helped grow—not just by saying more, but by saying what truly matters to the clients they want to serve.
At FitSimply, we believe great marketing should be clear, effective, and customer-focused. AI can help refine your messaging, but it’s not a replacement for a solid strategy. Instead, use it to:
- Clarify your message
- Reinforce what’s working
- Keep your marketing customer-centered
That’s how we’ve seen the businesses we’ve helped grow—not just by saying more, but by saying what truly matters to the clients they want to serve.
Your Next Step
Ready to try this yourself? Use the AI prompt above with your customer reviews and see what patterns emerge. You might be surprised by the themes and strengths of your business that you uncover!
We’d love to hear what your customers are saying. Send us your results—we’re here to help you turn those insights into marketing that works.
