Soccer Success Story:
See How This Club Now Provides a Premier Online Experience
The team at FitSimply helped OP Soccer up their game and refresh their brand with a clear message, mobile-friendly website, and high-quality content.
Compelling Message
Easy-to-Use Website
Clear Target Audience
Background
As a soccer family ourselves, it felt like the perfect fit when a local youth soccer club (Ohio Premier Soccer Club) approached us, asking for help redesigning their website and digital marketing efforts. Before working together, they…
Lacked brand consistency between platforms
Failed to clearly communicate with their audience
Confused parents and visitors who came across their content
Didn’t feel confident in their brand messaging and how they presented themselves online
Meaningful Marketing We Deployed
Clear and consistent messaging, ensuring clarity and uniformity across all digital platforms
Defined target audiences and identified the right communication channels to effectively reach them
A refreshed suite of logos to accommodate future anticipated championship stars
A defined Player Pathway, facilitating clear navigation for parents and players who visit their website
A user-friendly and mobile-responsive website
Website analytics to track performance and user behavior
SEO strategies and keyword research to improve visibility on Google
Social media direction to optimize effectiveness across platforms
Consulting and coaching to help team members implement all new strategies
An email newsletter outline and template to make it easy to effectively and consistently send emails to all their audiences
A proven Process
That Delivered Results
If OP Soccer wanted to maintain growth and continue providing a premier experience, they had to up their marketing game. That’s why we made sure they could:
Present a clear, compelling message to multiple audience segments, including players, parents, and volunteers.
Have a website that’s easy to use, optimized for mobile, and includes a clear Player Pathway that helps families understand their proven process.
Feel confident in their new communications plan that leverages the 3 decades of experience in the community and better positions them for continued growth.
Effectively email all their audiences with a repeatable email newsletter outline and template.
Optimize their use of the OP Soccer brand with a refreshed logo, game plan for how to use social media, and hands-on coaching with the team to ensure everyone was on the same page.
We've Finally Got A
clear message and effective website
“Our work with FitSimply helped us formalize our brand guidelines, set realistic goals for social media, better utilize our internal tools, and overhaul our website and communications plan. You won’t regret working with FitSimply. 100% worth it.”
— Chris, President | Ohio Premier Soccer Club
“Thank you for StoryBranding our club! Your guidance and game plan helped us update our website so that it truly conveys the value we provide to young athletes and families in our community. Plus, you gave me the keys I needed to continue implementing marketing practices to help us reach our goals.”
— Keeley, Marketing and Communications Director | Ohio Premier Soccer Club
The Results
Increase their website engagement
rates above 80%
Establish a clear, appealing online presence that aligns with the club’s brand
Create engaging content that keeps fans and visitors informed
Boost search engine visibility and organic traffic through SEO optimization
Refine their digital marketing strategies based on user behavior and preferences
All participants in the club feel more connected
Get A Game-Changing Plan
for Your Digital Marketing
Join OP Soccer, and a league of successful brands, who trust FitSimply with digital marketing designed to drive business growth.
