Soccer Success Story:

See How This Club Now Provides a Premier Online Experience

The team at FitSimply helped OP Soccer up their game and refresh their brand with a clear message, mobile-friendly website, and high-quality content.

Compelling Message

Easy-to-Use Website

Clear Target Audience


As a soccer family ourselves, it felt like the perfect fit when a local youth soccer club (Ohio Premier Soccer Club) approached us, asking for help redesigning their website and digital marketing efforts. Before working together, they…

   Lacked brand consistency between platforms

   Failed to clearly communicate with their audience

   Confused parents and visitors who came across their content

   Didn’t feel confident in their brand messaging and how they presented themselves online

Meaningful Marketing We Deployed

  Clear and consistent messaging, ensuring clarity and uniformity across all digital platforms

  Defined target audiences and identified the right communication channels to effectively reach them

  A refreshed suite of logos to accommodate future anticipated championship stars

  A defined Player Pathway, facilitating clear navigation for parents and players who visit their website

  A user-friendly and mobile-responsive website

  Website analytics to track performance and user behavior

  SEO strategies and keyword research to improve visibility on Google

  Social media direction to optimize effectiveness across platforms

  Consulting and coaching to help team members implement all new strategies

An email newsletter outline and template to make it easy to effectively and consistently send emails to all their audiences

A proven Process

That Delivered Results

If OP Soccer wanted to maintain growth and continue providing a premier experience, they had to up their marketing game. That’s why we made sure they could:

Brand message guide for OP Soccer created by FitSimply Marketing.

Present a clear, compelling message to multiple audience segments, including players, parents, and volunteers.

Have a website that’s easy to use, optimized for mobile, and includes a clear Player Pathway that helps families understand their proven process.

Communications plan for OP Soccer created by FitSimply Marketing.

Feel confident in their new communications plan that leverages the 3 decades of experience in the community and better positions them for continued growth.

Email strategy for OP Soccer created by FitSimply Marketing.

Effectively email all their audiences with a repeatable email newsletter outline and template.

Logo redesign for OP Soccer by FitSimply Marketing.

Optimize their use of the OP Soccer brand with a refreshed logo, game plan for how to use social media, and hands-on coaching with the team to ensure everyone was on the same page.

We've Finally Got A

clear message and effective website

Chris from OP Soccer

“Our work with FitSimply helped us formalize our brand guidelines, set realistic goals for social media, better utilize our internal tools, and overhaul our website and communications plan. You won’t regret working with FitSimply. 100% worth it.”  

— Chris, President | Ohio Premier Soccer Club 

Keeley from OP Soccer

“Thank you for StoryBranding our club! Your guidance and game plan helped us update our website so that it truly conveys the value we provide to young athletes and families in our community. Plus, you gave me the keys I needed to continue implementing marketing practices to help us reach our goals.”

— Keeley, Marketing and Communications Director | Ohio Premier Soccer Club

The Results

Increase their website engagement
rates above 80%

Establish a clear, appealing online presence that aligns with the club’s brand

Create engaging content that keeps fans and visitors informed

Boost search engine visibility and organic traffic through SEO optimization

Refine their digital marketing strategies based on user behavior and preferences

All participants in the club feel more connected

Get A Game-Changing Plan

for Your Digital Marketing

Join OP Soccer, and a league of successful brands, who trust FitSimply with digital marketing designed to drive business growth.